To have good tools to monitor the performance of your brand on the Internet and know what others think of your business is a privilege not to be underestimated and that proves useful to redesign your marketing strategy. Google Alert works very simple: you write the words in the search field and the software will find all information about those specific words.
A great way to find out what it says about you on the web. TweetDeck, however, at the same time allows you to manage all your social network accounts (Facebook, Twitter, LinkedIn) and, writing a word into the search field, you can have at your disposal everything about that specific topic.
TweetDeck is very useful for gaining new customers, a digital treasure trove that could be very useful to increase your visibility on the web.
A new offer to automate online marketing by Ibm
July 22, 2011
News by IBM in view with regard to online marketing. the company has announced an offer for Web analytics that will serve to automate marketing campaigns across all channels that are usually used for this purpose: social media, email, websites, smartphones, tablet.
Helping companies understand more easily and with less fatigue behavior of users and to better define the strategies to apply, is the primary goal of this innovation with IBM, which aims to optimize marketing and in taking a big share of potential customers.
Often, too, digital marketing is perceived by users as an unwelcome intrusion while surfing: what he would like to hear IBM is marketing as a service.
Thanks also to Coremetrics and Unica Technologies, IBM has the effective solution for all companies involved in digital marketing.
Companies in Italy that use better social media
July 21, 2011
Online marketing is increasingly central to the growth of a company and a brand in general. To do this, knowing how to best use social networking sites, a valuable tool for web marketing is essential.
Companies in our country that have managed better than others to exploit optimally the average, Nikon, Nokia and Samsung: the marketing strategies of these companies, according to the study of Social Media & Brands, have proved more effective than those of competitors.
Facebook, Twitter, YouTube and blogging platforms in the focus of research: in particular it was determined that blogs are primarily used by LG and Sony.
Mailforce 3: a valuable help for online marketing
July 20, 2011
Manage contacts, create and monitor email and publish as well as share them on social networks: this will be a walk with Mailforce 3, a SaaS allows businesses, communication agencies and public bodies to analyze in more detail their marketing campaigns.
The instrument of the email has become increasingly important over the years and thanks to the fact that the number of clicks made by the user on a particular link can be measured, for your business is a treasure trove of information for tracing the outline of potential customer and market trends in a certain period.
Online marketing is becoming increasingly based on email and social media like Twitter and Facebook so it’s no wonder that software as Mailforce 3 offer services that can give a significant help to the companies.
eC-social, the new social media management platform
July 18, 2011
Manage and plan all operations relating to social media? Monitor the activities and follow the conversations and comments posted on any social network? Think of all eCircle thanks to the new platform for social media management called eC-Social.
It is an indispensable tool for companies involved in online marketing, including Italy: in fact even in our country is being developed in line with other European countries and focuses its marketing on the web will work.
As a consequence, social media have become an essential tool for the success of a communication campaign and online sales.
The post by users are very valuable funds for companies as they allow you to set the most of these marketing campaigns and correct any strategy’s errors.
Social Media are the most used by European companies: one out of two uses them to promote their brand and expand its customer base. The prominence of Facebook and Twitter in the marketing plans and communications companies is a signal that should make us reflect on the important role played by social networks.
According to the study “European Social Media and Email Monitor“, designed by eCircle and Mediacom in the period between November 2010 and January 2011, highlights the data that 44% of 600 companies surveyed, using social media within its marketing strategy.
Italy, among the European countries surveyed, is that he has taken less than Social Media: In fact, only 37% of communications companies said they have them in your marketing mix, unlike Spain and England, instead , are on a percentage of 50%.
But the trend is growing in Italy and soon you are going to align with that of the rest of Europe.
Email Marketing: a great tool for companies visibility
July 13, 2011
Email is a powerful tool to reach potential customers: there are different ways to create html emails that contain text, video, images, banners and more, aimed at one target.
The web marketing and email marketing, as well as social marketing, have become essential tools for large corporations and online businesses to advertise products or services.
The strength of this type of marketing lies in its precision: in fact, with a low cost companies reach specific objectives such as expanding its market presence, get more customers and increase its importance as a brand.
Italian Universities hit by hacker: privacy was attacked
July 11, 2011
About a week ago, a Twitter account called @ LulzStorm disclosed via e-mail link to a BitTorrent file containing personal information of students and professors from various Italian universities.
A real attack on the privacy of students, which were disclosed personal information such as name, address, home phone, social security number, phone numbers and a range of information that varied according to the university to which they belong.
An episode that makes us understand how our privacy is at risk on the web where the e-mail can play the role of insidious tool.
Email Marketing: a valuable tool for companies
July 8, 2011
75% of European companies using email marketing to promote new products and disseminate information on a certain brand. The use of this tool is growing in Italy and is much appreciated by decision makers.
The Italians in general believe that email is an indispensable tool for their daily life wherever you are, at home, at work, on the street using a smart phone, check e-mail has become a habit. These are linked e-mail marketing: the user decides whether or not to read incoming email according to importance in the subject of the same brand. If the brand or the topic will not be interesting, the mail will go into the trash.
The Italians, in fact, consider the email is very serious and private: a relatively safe place to exchange sensitive data in full privacy. Precisely for this reason the email users can not tolerate unnecessary and annoying advertising. The brand must interest and be attractive to encourage the user to open what he sends.
Email marketing is a double-edged sword and you play the companies reputation and a large slice of the market of potential customers, which is why it is destined to spread more and more.
The email has just turned 40 years but these days it is also the birthday of Hotmail: 15 years telling the story of a dear old Microsoft service to which you are enrolled as many as 350 million users around the world.
Hotmail has been a tool of communication for all those millions of loyal users who have chosen it as the “voice” in the digital age.
But like all the guests of honor it is logical to think that Hotmail has received a gift: Microsoft has done that now renewing its engine is more powerful and faster than ever (up to ten times more powerful to be precise).
What else can I say? Happy Birthday Hotmail!
